A direct to retail, direct to consumer company.
The Play Initiative – LATAM’s first global toy company…
…and we love to play.
Our brands
We connect leading global brands with the most promising markets—focused on operational excellence and sustainable growth.
Global Presence
Sales across 5 continents with strategic distribution.
40+ Years in the Industry
Proven experience in the toy market.
Recognized Founders in LATAM
Respected leadership across the region.
Optimized FOB Model
An efficient, cost-effective commercial structure.
Partnership with Design Edge
Ongoing product and design innovation.
Exclusive Representation
Premium brands with exclusive rights.
